21 Years of Valued Advertising Partnerships
From pioneering lift lobby screens to building a comprehensive network across office buildings, coworking spaces, and retail locations, we connect your brand with working professionals and consumers where they spend their day.
Our Story
We are a well-established digital out-of-home (DOOH) media company in Singapore. Founded in February 2005, we pioneered the concept of creating a sizeable network of digital screens at the elevator lobbies of office and commercial buildings in Singapore to sell advertising. Between July 2011 and October 2025, we were part of a group publicly listed on the Stock Exchange of Hong Kong. Since our founding, we have built a significant and visible network of digital screens, supported by a core presence in the elevator lobbies of office and commercial buildings across Singapore.
Today, we operate one of the largest platforms in this segment, with more than 800 digital screens across over 500 diversified locations including premium office towers in the CBD, coworking spaces, business parks catering to various industries and high-footfall retail destinations. Our advertising solutions include a comprehensive range of high-impact formats and creative options, such as large-format LED screens, wall murals and pillar wraps, linkway stickers, boom gates, lift stickers, screen wraps, hot desk stickers, and roadshow activations. This diverse portfolio enables us to offer integrated 360-degree campaign solutions that combine digital and static assets to create immersive brand experiences across our network.
We have introduced programmatic digital out-of-home advertising to meet the demand from advertisers and audience targeting capabilities. Our programmatic digital out-of-home advertising inventory in Singapore is fully integrated with global Supply-Side Platforms (SSPs) and connected to major Demand-Side Platforms (DSPs), enabling advertisers to purchase advertising through both traditional guaranteed placements and data-driven programmatic auctions. This technological integration provides the flexibility, efficiency, and accountability of digital advertising across our physical screen network, offering brands broad reach together with measurable performance results.
Our Journey
Two decades of growth, innovation, and impact.
Our Events
Celebrating milestones, partnerships, and community involvement across the years.
Meet Our Team
The leadership behind two decades of out-of-home advertising excellence in Singapore.
Audrey Chee
Co-founder & CEOMs. Chee joined the Group 21 years ago in May 2005 and currently serves as the CEO of Focus Media Singapore (“FMSG”), where she oversees all day-to-day aspects of operations, including advertising sales, marketing, business development, partnerships, strategic planning, and new business initiatives. Ms. Chee originally joined the Group as a Manager in the Business Development division for FMSG. She was transferred to the Advertising division in 2006 and subsequently rose through the ranks as Senior Manager, Advertising Sales in 2007, Associate Director, Advertising Sales in 2008, and Associate General Manager in 2010. Ms. Chee was appointed General Manager of FMSG on 1 January 2012, became Managing Director on 8 October 2018, and was subsequently appointed CEO in October 2025. Ms. Chee has almost 25 years of media sales and management experience in the out-of-home advertising industry. Prior to joining the Group, Ms. Chee worked for MooveMedia, a ComfortDelGro company, between 2002 and 2005. Ms. Chee obtained a Bachelor of Arts degree in Business Administration, majoring in Public Relations, from Nottingham Trent University in November 2001.
Bernard Tan
President & COOMr. Tan joined the Group 19 years ago in August 2007 and is currently the President & COO of Focus Media Singapore (“FMSG”), where he is responsible for the entire advertising sales force and for meeting the revenue targets of the Singapore operations. Mr. Tan originally joined the Group as a Manager in the Advertising Sales division for FMSG and subsequently rose through the ranks as Senior Manager, Advertising Sales and Associate Director, Advertising Sales in 2010, Director, Advertising Sales in 2011, General Manager, Advertising Sales in 2017, General Manager in 2018, and finally President & COO in October 2025. He has almost 30 years of entertainment and media sales and management experience. Prior to joining the Group, Mr. Tan spent ten years with Sony BMG Music Entertainment. Mr. Tan obtained a Diploma in Mass Communications from the Management Development Institute of Singapore in December 1997.
Adeline Huang
SVP, Advertising SalesMs. Huang joined the Group 20 years ago in December 2005 and currently serves as the Senior Vice President, Advertising of Focus Media Singapore (“FMSG”), supporting the President & COO in meeting the Group’s revenue targets. Ms. Huang originally joined the Group in December 2005 as an Assistant Manager in the Business Development Division for FMSG and was transferred to the Advertising Division in 2007 as Manager, Advertising Sales. She was promoted to Senior Manager, Advertising Sales in 2011, to Associate Director, Advertising Sales in 2013, to Director, Advertising Sales in 2017, and finally to Senior Vice President, Advertising in October 2025. Ms. Huang obtained a Bachelor of Science degree in Business and Management Studies (Marketing) from the University of Bradford (United Kingdom) in November 2004.
Susan Ong
SVP, Partnership DevelopmentMs. Ong joined the Group 15 years ago in June 2011 and currently serves as the Senior Vice President, Partnership Development of Focus Media Singapore (“FMSG”), where she leads initiatives to expand the commercial-property digital network’s footprint across Singapore. Ms. Ong originally joined the Group in June 2011 as a Manager in the Business Development Division of FMSG and was promoted to Senior Manager in January 2014, Associate Director in January 2017, and finally to Senior Vice President, Partnership Development in October 2025. Ms. Ong has built a strong track record working across the media, luxury retail, wholesale, and inventory planning sectors, and is recognized for her ability to manage long-term partnerships and deliver sustainable network expansion. Prior to joining the Group, Ms. Ong held roles in the luxury retail and wholesale sectors. At Chopard, she managed regional order fulfilment and inventory planning for watch and jewellery spare parts, working closely with supply chain teams to ensure optimal stock availability and replenishment. At Gucci, she managed relationships with authorized retailers, negotiated commercial terms, and supported distribution strategies aligned with brand positioning. Ms. Ong started her career with the DFS Group as a Merchandising Assistant, then took on sales and marketing roles with RISIS and Orient Pacific before rejoining the DFS Group, where she oversaw global inventory allocations and optimized stock distribution across international retail stores.
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